40 Insane SEO Statistics 2017
At Kansas City SEO, we love data…
We search data high and low, left to right to discover not only the most useful information but the most interesting and bizarre to give you something to think about. SEO is an ever-changing world of words and tactics based on the usage of people searching around the globe. Our crew is pretty nosy about the types of things people are looking for and how they are getting from A to B of the consumer buying process. When it comes to consumer decisions, SEO is absolutely critical. No one person knows everything about SEO as it is not an exact science or formula.
Whether you are just starting out in business or have been successfully selling for years, SEO is essential for keeping your site in front of people’s faces. We know how important SEO is and that’s why we our obsessive about finding out the latest and greatest on everything in search world and current trends. When you get ready to begin your SEO strategy, take note of the stats in this post.
That is why we spent the time to compile the ultimate and biggest list of insane SEO statistics that will blow your mind…
What are you waiting for? Check them out!
40 Mind-Blowing, Insane SEO Statistics
1. Using old blog posts to update and republish with new images and content can increase organic traffic by 111%. (Source: Backlinko)
2. More people in Arizona searched “Is Obama American?” more than any other state. (Source: Estately)
3. Voice keyword searches have risen to account for 10% of all keyword internet searches. (Source: Search Engine Land)
4. Over 76% of all global desktop search traffic stems from Google. (Source: NetMarketShare)Over 76% of all global desktop search traffic stems from Google. Click To Tweet
5. 1 in 3 smartphone searches are made right before the customer visits the store. (Source: Google)
6. 85% of United States internet traffic will be video by 2019. (Source: Cisco)
7. The five most searched keywords that top the list are: “Gmail”, “Craigslist”, “Amazon”, “Yahoo”, and “Porn”. (Source: Siege Media)
8. Interestingly enough, North Carolinian’s searched the term “Where is the internet?” more than any other place in America. (Source: Estately)
9. “Weather” is the number one non-branded keyword with 45,500,000 searches per month. (Source: Siege Media)
10. “G” would be the most popular Google Instant single letter term search (Source: Siege Media)
11. 72% of consumers who performed a local search visited a store location within five miles of their search location. (Source: WordStream)
12. 72% of marketers around the world said relevant content creation is the most effective SEO tactic. (Source: MarketingProfs)72% of marketers around the world said relevant content creation is the most effective SEO… Click To Tweet
13. The question “Am I a virgin?” was searched in Maryland more than any other state. (Source: Estately)
14. Facebook generated 61% of all website visits produced on social media sites in 2016 Q3. (Source: Merkle)
15. 18% of smartphone local searches turned into a purchase within 24 hours compared to just 7% for searches that were non-local. (Source: Google)
16. 94% of global mobile (tablet and smartphone) search market share in December 2015 belonged to Google. (Source: NetMarketshare)
17. 61% of consumers say they are much more likely to get in touch with a local business if they have an optimized site for mobile. (Source: BrightLocal)
18. 12 seconds was the average human attention span in 2000, and it was an even shorter 8 seconds by 2013. (Source: Microsoft)
19. Over 50% of customers won’t recommend a business if they have a badly designed mobile site, while another 40% say after they have a bad experience, they have clicked over to the competition’s site. (Source: Google)
20. 50% of consumers visit a store within a day of their local search on a smartphone. (Source: Google)
21. 45% of marketers say blogging is the most important content strategy they use. (Source: Social Media Examiner)
22. 88% of B2B marketers use content marketing in their current marketing plan, but only 32% are using a documented content marketing strategy. (Source: Content Marketing Institute)
23. 85.3% of ranked keywords on the former Donald Trump page was related directly to second amendment rights (Source: Searchmetrics)
24. Donald Trump’s page ranked for nearly three times as many keywords on it compared to Hillary Clinton’s. (Source: Searchmetrics)
25. 76% of local searches results in a phone call to a business or organization. (Source: Convirza)76% of local searches results in a phone call to a business or organization. Click To Tweet
26. 87% of Americans search online instead of using the traditional phone book. (Source: Convirza)
27. 75% of Americans find local businesses with local searches. (Source: Convirza)
28. More than 3 billion local searches are performed per month in the U.S. (Source: Convirza)
29. 46% of all Google searches are local. (Source: Convirza)
30. Conversion rates from search are 10% higher than they are from social on desktops, and 15% higher on mobile. (Source: Freely)
31. 72% of people will click away if the website is not loading fast enough. (Source: Search Engine Watch)
32. Google processes more than 63,000 search queries every single second. (Source: Search Engine Land)
33. 8% of search queries are phrased as questions (Source: Moz)
34. Mac users do more online shopping and purchasing than people on any other platform. (Source: VPN Mentor)
35. By 2018, global retail e-commerce sales are expected to approach $2.5 trillion. (Source: VPN Mentor)
36. 25% of SEO is on-page and 75% is off-page (Source: Hubspot).25% of SEO is on-page and 75% is off-page Click To Tweet
37. The last position on Google’s first page of results only lands approximately 1% of clicks. (Source: Bluecast Digital)
38. “Is Bigfoot Real?” is searched more in the state of Tennessee than any other state. (Source: Estately)
39. Bounce rates increase by 50% if a website takes more than two seconds extra to load. (Source: Junto)
40. There is a 14.6% close rate on search engine leads, but only 1.7% of closed leads are from outbound leads. (Source: Junto)
More About SEO Statistics
Google has their algorithms for SEO (Panda, Penguin, etc,) that roll-out without notice and subject to their newest rules. However, one thing remains clear. Organic, clean, clear original content is necessary to climb the rankings of the search engine pages across the web. SEO analysts, marketers, experts, companies, and more try to guess or pinpoint the best strategy for SEO to get the most out of every effort made online, both on-page and off-page; including social media posts and sharing.
Cell phones are being used by people more and more around the clock for information on a product, service, tool, program, business, or data versus good old fashioned telephone directories and desktop internet searches. Businesses with mobile optimized websites are much more likely to receive follow through from customers and potential customers than those that are not.
Frequent communication with followers, market audiences, and fellow experts by way of fresh and updated content has been found to be highly successful in reaching the right people interested in a business’ products or services. People are interested in learning more, reading more, and finding new information about what they want to know via their cell phone searches.
Businesses without a mobile web presence are essentially losing the very people searching for them within a 5 mile radius during open business hours to their competition. No matter how great a product or service is-if a person cannot verify through a website the legitimacy of it or the location, then it is a lost sale.
Contact Kansas City SEO if you would like to learn more about SEO. We can help you with your business needs. Be sure to check out our other posts and stats. Check back later for more updates and new information about SEO trends and statistics.
Social Media Examiner
Content Marketing Institute
Search Engine Land
Internet Live Stats
Search Engine Land