How to Find Lucrative Keywords You Can Actually Rank For
Keyword research is an integral part of SEO, helping to uncover search terms you can realistically target. The reasons for choosing a keyword will vary, including a high search volume, a rewarding profit potential, or a lack of competition. Assessing the right keywords is difficult, though, with Google guarding their ranking factors closely. Targeting unrealistic terms can be costly mistakes, leading to many wasted hours without results. Therefore, it is a good idea to follow a method that offers the greatest chance of success. The follow techniques can be used to quickly assess whether a keyword is worth attacking, while also ascertaining the results you could achieve from ranking.
To conduct detailed SEO, research software will be essential. You can perform many actions with free options, but a premium tool will be the quickest way to find the best keywords. Google Keyword Planner is a good place to start, revealing a large number of keywords you can begin to analyze. A free method of studying the highest ranking sites is to install a Chrome plugin like SEO Quake or MozBar. If you are willing to invest in a tool, though, you can choose from Ahrefs, Majestic, Moz, SEMrush, cognitiveSEO, and more. These tools will reveal metrics like page and site authority, backlinks, and referring domains, all of which will be useful in working out the power of a ranking page.
With the newly acquired data, you can begin analyzing how powerful the top ranking sites are. In the past, site owners would research how many total sites were targeting a particular term, but only the top three sites ever gain any significant traffic. As you move to the second page of the search engines, there is a considerable reduction in traffic levels, so you don’t need to concern yourself with these lower ranked sites. Study how many backlinks a page is receiving, the authority of the linking sites, and the anchor text. Quality is more important than quantity, though, so a high number of backlinks might include a large number of sitewide and weak links.
Your research will uncover the authority of the ranking sites, giving a good indication of how tricky it could be to rank. If the main pages are all highly authoritative, with a powerful overall domain score, you can be certain it will take time to leapfrog this competition. It is, however, worth looking deeper as you may find much of the authority is coming from powerful backlinks that you could also get. In fact, targeting all the quality backlinks of your main competitors should be the first step in a linking campaign. While there are many factors involved in SEO, backlinks and the authority they provide should be your primary focus.
Google has advanced considerably in recent years, so you don’t need to focus too heavily on including keywords in the title, description, tags, and content. Instead, make the content natural, appealing to readers, and focused on the topic. You may find a powerful site with many backlinks ranking lower than a competitor, but this is often because the authority site is not completely focused on the topic of the keyword. Google wants to provide the best and most relevant content to searchers, so focused content stands a better chance than broad content. If you spot sites like Wikipedia that are dealing with a broader subject matter, do not be afraid of tackling the same keyword.
According to a study by Advanced Web Ranking, the top ranking site can be expected to receive 33% of traffic, dropping to 12% for third spot. These figures can be higher for long-tail keywords due to fewer ads, but the search page layout, along with the quality of your own page title, will impact the number of clicks. The numbers can help you gauge how many clicks a successful ranking will earn you. To go a step further, though, you could run a paid advertising campaign, using a limited budget, to ascertain if the keyword tool is providing accurate data. Paid ads can also help to gauge if the keyword is profitable, with some search terms not producing the earnings you might have assumed.
The sheer number of algorithm factors make it impossible to always target the perfect keywords. You may find you cannot reach one of the top positions or the traffic does not reach anticipated levels. However, performing smart keyword research will reduce the failures, giving you more control over the end results. SEO can be frustrating, particularly if you have not experienced the success of ranking a site for a number of difficult search terms. But if you can start on the right foot, SEO becomes a far simpler proposition that is more consistent than many people think.